Job Description

Social Media Specialist Job Description

Social Media Specialist

We are looking for a creative, proactive, and detail-oriented Social Media Specialist with 2-4 years of experience to join our team. This role will support day-to-day community management, content creation, and social publishing to help maintain and grow each client brand’s digital presence. If you're passionate about storytelling, social trends, and building community online, we want to meet you.

Key Responsibilities:

• Video: Shoot and edit video content specifically for social media platforms and be comfortable on camera.
• Graphic Design: Design basic graphics and visual assets for social media posts in line with brand guidelines.
• Copywriting:
  • Write engaging, on-brand copy for posts, captions, Stories, and UGC highlights.
  • Source, curate, and repurpose user-generated content (UGC), writing original captions to align with brand voice and storytelling.
• Content Calendars:
  • Develop original content including iPhone photography, short-form video, editing, and identifying trending audio optimized for each social platform.
  • Build and maintain content calendars based on campaign briefs, seasonal moments, and brand strategies.
• Community Management:
  • Manage daily community engagement across social platforms (comments, DMs, mentions, UGC tagging, etc.), fostering a positive, brand-aligned presence.
  • Execute manual posting of time-sensitive content, especially Instagram Stories and broadcast channel updates.
  • Stay informed on platform updates, emerging social trends, and best practices to help evolve content strategies.
  • Collaborate closely with the creative and marketing teams to ensure visual and messaging consistency across campaigns.
  • Monitor, track, and occasionally report on engagement metrics, helping inform creative optimizations and community insights.

Qualifications:

• 2-4 years of social media management experience.
• Strong copywriting and visual storytelling skills.
• Experience shooting and editing short-form video content (Reels, TikToks, Stories).
• Graphic design skills (e.g., Canva, Adobe XD, Photoshop, or similar tools).
• Deep understanding of Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platforms.
• Knowledge of incoporating UGC content into calendars and community-building best practices. 
• Familiarity with basic metrics tracking and insights reporting.
• Highly organized with excellent attention to detail and deadlines.
• Comfortable working in a fast-paced, collaborative environment.
• Experience with social media management tools i.e. Sprout, Later, Loomly, Hootsuite, etc. 

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